Daily dental rituals reimagined as luxury moments.
We partnered with Aurezzi to design a digital experience that marries elegance and performance, turning everyday oral care into a sensory indulgence.
Background
Aurezzi is a European luxury oral care brand founded by Dr. Noel Abdayem, known for The Humble Co. and Dentme. Their mission is to elevate daily brushing into golden rituals—featuring features like 24K gold-plated toothbrushes, premium vegan toothpaste, and design-forward oral essentials crafted for both style and prevention. Their products are engineered to feel beautiful, cleanly effective, and genuinely rewarding.
Aurezzi is a European luxury oral care brand founded by Dr. Noel Abdayem, known for The Humble Co. and Dentme. Their mission is to elevate daily brushing into golden rituals—featuring features like 24K gold-plated toothbrushes, premium vegan toothpaste, and design-forward oral essentials crafted for both style and prevention. Their products are engineered to feel beautiful, cleanly effective, and genuinely rewarding.
We delivered a fully custom Shopify storefront that reflects Aurezzi’s “oral gold standard” aesthetic. The site features polished layouts, refined category flows, and visual storytelling that deepens consumer trust and elevates brand identity. Every detail—from product presentation to purchase flow—embodies Aurezzi’s blend of elegance, precision, and luxury.
Results
We delivered a fully custom Shopify storefront that reflects Aurezzi’s “oral gold standard” aesthetic. The site features polished layouts, refined category flows, and visual storytelling that deepens consumer trust and elevates brand identity. Every detail—from product presentation to purchase flow—embodies Aurezzi’s blend of elegance, precision, and luxury.
