Boxbollen

An ambitious client with a goal to have the whole world boxing a small red ball.

From Sweden to the Super Bowl – a Shopify Plus journey built for scale.

When Boxbollen needed a Shopify Plus partner to handle explosive growth and international expansion, they chose coi. Four years later, the results speak for themselves — a global DTC rocketship, fueled by sharp UX, custom development and an all-in Shopify stack.

From Sweden to the Super Bowl – a Shopify Plus journey built for scale.

When Boxbollen needed a Shopify Plus partner to handle explosive growth and international expansion, they chose coi. Four years later, the results speak for themselves — a global DTC rocketship, fueled by sharp UX, custom development and an all-in Shopify stack.

The goal

  • Create a storefront that converts — globally
  • Handle flash-sale peaks and influencer-driven traffic
  • Make content modular, dynamic and fast to update
  • Localize across languages, currencies and offers
  • Build a backend ready for volume, bundles, and split logic

As the brand scaled into new markets and launched high-traffic campaigns, they needed a Shopify Plus setup that could keep up.

The goal

  • Create a storefront that converts — globally
  • Handle flash-sale peaks and influencer-driven traffic
  • Make content modular, dynamic and fast to update
  • Localize across languages, currencies and offers
  • Build a backend ready for volume, bundles, and split logic

As the brand scaled into new markets and launched high-traffic campaigns, they needed a Shopify Plus setup that could keep up.

The Plan

The collaboration with Boxbollen started with a fully custom Standard project — focused on design, performance, and launch readiness.

Once the site was live, we transitioned into a Subscription setup to keep building together: tracking user behavior, optimizing flows, launching new features, and supporting their rapid growth across key markets.

The Plan

The collaboration with Boxbollen started with a fully custom Standard project — focused on design, performance, and launch readiness.

Once the site was live, we transitioned into a Subscription setup to keep building together: tracking user behavior, optimizing flows, launching new features, and supporting their rapid growth across key markets.

Results

  • 4 years of continuous partnership
  • 3x conversion rate improvement since first rebuild
  • 60% of sales in U.S. market
  • 100M+ views across social media campaigns
  • Seamless handling of multi-million dollar sales days
  • 85+ releases across three storefronts
  • <2s average load time during peak traffic

From a custom build to continuous growth — the long-term collaboration has delivered performance, stability, and real business impact.

Results

  • 4 years of continuous partnership
  • 3x conversion rate improvement since first rebuild
  • 60% of sales in U.S. market
  • 100M+ views across social media campaigns
  • Seamless handling of multi-million dollar sales days
  • 85+ releases across three storefronts
  • <2s average load time during peak traffic

From a custom build to continuous growth — the long-term collaboration has delivered performance, stability, and real business impact.
Boxbollen

An ambitious client with a goal to have the whole world boxing a small red ball.

www.boxbollen.com

"coi has consistently realized our Shopify dreams since 2021"

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