CDLP
A refined rebuild for a design-driven brand.

We helped CDLP level up their Shopify Plus store with a fully custom build — combining premium UX, scalable architecture, and editorial flexibility.

Bold. Minimal. Disruptive.


CDLP is a Swedish premium brand redefining men's essentials with a focus on design, quality, and sustainability. With a strong presence in both DTC and retail, their Shopify Plus store needed to match the elegance of the brand — and support ambitious digital growth.

Bold. Minimal. Disruptive.


CDLP is a Swedish premium brand redefining men's essentials with a focus on design, quality, and sustainability. With a strong presence in both DTC and retail, their Shopify Plus store needed to match the elegance of the brand — and support ambitious digital growth.

The goal

The goal was to elevate CDLP’s Shopify presence from good to world-class — both visually and functionally. That meant improved performance, a more flexible content structure, and custom components to support launches, campaigns, and collaborations.

Seamless global expansion, curated storytelling, and conversion-first design were all on the roadmap.

The goal

The goal was to elevate CDLP’s Shopify presence from good to world-class — both visually and functionally. That meant improved performance, a more flexible content structure, and custom components to support launches, campaigns, and collaborations.

Seamless global expansion, curated storytelling, and conversion-first design were all on the roadmap.

The Plan

We rebuilt the store from the ground up — a full Premium project on Shopify Plus, with a heavy focus on UX/UI precision and backend flexibility.

Working closely with CDLP’s brand and ecommerce teams, we designed custom product modules, refined navigation and filtering, and introduced a streamlined approach to campaigns and seasonal updates.

All of it wrapped in a design system that balances editorial feel with ecommerce performance — and supports multi-market growth.

The Plan

We rebuilt the store from the ground up — a full Premium project on Shopify Plus, with a heavy focus on UX/UI precision and backend flexibility.

Working closely with CDLP’s brand and ecommerce teams, we designed custom product modules, refined navigation and filtering, and introduced a streamlined approach to campaigns and seasonal updates.

All of it wrapped in a design system that balances editorial feel with ecommerce performance — and supports multi-market growth.

Results

The result is a fast, sophisticated and flexible Shopify Plus experience — built for a premium brand that moves fast.

The new store empowers CDLP to tell deeper stories, manage launches in-house, and expand globally without friction.

Built on solid architecture, the site now supports editorial-style content, curated product storytelling, and smooth DTC logistics — all without compromising speed or structure.

Results

The result is a fast, sophisticated and flexible Shopify Plus experience — built for a premium brand that moves fast.

The new store empowers CDLP to tell deeper stories, manage launches in-house, and expand globally without friction.

Built on solid architecture, the site now supports editorial-style content, curated product storytelling, and smooth DTC logistics — all without compromising speed or structure.
CDLP

A fast, slick, and cutting-edge Shopify Plus-store for the high-end underwear brand.

www.cdlp.com

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