We delivered a fully custom Shopify storefront for DB Journey—designed to showcase rugged travel gear while supporting seamless international scaling.
Background
DB Journey is a Norwegian brand specializing in premium backpacks, roller bags, and travel accessories crafted for athletes, creatives, and explorers. As they gained traction in the U.S. and across EU markets, they needed a Shopify setup that brought both high-volume performance and premium brand feel.
DB Journey is a Norwegian brand specializing in premium backpacks, roller bags, and travel accessories crafted for athletes, creatives, and explorers. As they gained traction in the U.S. and across EU markets, they needed a Shopify setup that brought both high-volume performance and premium brand feel.
We developed a bespoke Shopify storefront from scratch—built to deliver fast loading times, modular campaign flexibility, and a clean, purposeful aesthetic. The architecture supports varied category filters (e.g. by activity or trip length), campaign drops, and international orders via Shopify Markets.
After launch, DB Journey chose to continue working with us via a Subscription model, enabling ongoing feature releases, UX iterations, and performance enhancements.
Results
We developed a bespoke Shopify storefront from scratch—built to deliver fast loading times, modular campaign flexibility, and a clean, purposeful aesthetic. The architecture supports varied category filters (e.g. by activity or trip length), campaign drops, and international orders via Shopify Markets.
After launch, DB Journey chose to continue working with us via a Subscription model, enabling ongoing feature releases, UX iterations, and performance enhancements.
