We built a fully custom Shopify experience for Elvine—combining high-performance storefronts with their timeless outerwear and climate-conscious mission.
Background
Elvine is a Swedish outerwear brand rooted in Stockholm’s streetwear scene. They create durable, minimalist coats and jackets, and give 3% of revenue to support global climate initiatives.
As their international DTC ambitions grew, they needed a shopping platform that told their brand story while supporting catalog transitions, seasonal drops, and mission-driven content.
Elvine is a Swedish outerwear brand rooted in Stockholm’s streetwear scene. They create durable, minimalist coats and jackets, and give 3% of revenue to support global climate initiatives.
As their international DTC ambitions grew, they needed a shopping platform that told their brand story while supporting catalog transitions, seasonal drops, and mission-driven content.
We delivered a custom Shopify store tailored for Elvine’s design aesthetic: clean navigation, product storytelling that highlights material and mission, and modular campaign layouts.
The backend supports product tiering, visual editorial updates, and seamless performance. The final storefront balances urban Scandinavian utility with clear brand purpose—optimized for conversion and clarity.
Results
We delivered a custom Shopify store tailored for Elvine’s design aesthetic: clean navigation, product storytelling that highlights material and mission, and modular campaign layouts.
The backend supports product tiering, visual editorial updates, and seamless performance. The final storefront balances urban Scandinavian utility with clear brand purpose—optimized for conversion and clarity.
