We partnered with Leech Eyewear to translate their Scandinavian-designed polarized sunglasses into a refined, high-performing Shopify storefront.
Background
Born from a shared frustration on the river, Leech Eyewear creates polarizing sunglasses engineered for anglers. Their gear blends Scandinavian precision with unmatched clarity—designed for seeing fish in challenging light, resisting scratches, and built with environmentally mindful materials. Frames are made from eco-conscious TR90 plastic, and lenses offer hydrophobic coatings and UV protection to enhance visibility and durability.
Born from a shared frustration on the river, Leech Eyewear creates polarizing sunglasses engineered for anglers. Their gear blends Scandinavian precision with unmatched clarity—designed for seeing fish in challenging light, resisting scratches, and built with environmentally mindful materials. Frames are made from eco-conscious TR90 plastic, and lenses offer hydrophobic coatings and UV protection to enhance visibility and durability.
We delivered a custom Shopify storefront that marries function with performance. Store architecture includes intuitive navigation across eyewear, clothing, and accessories; informative editorial features around lens technology; and tools that guide users toward the best fishing-ready optics. The result delivers clarity—and confidence—for anglers before they even unhook a cast.
Results
We delivered a custom Shopify storefront that marries function with performance. Store architecture includes intuitive navigation across eyewear, clothing, and accessories; informative editorial features around lens technology; and tools that guide users toward the best fishing-ready optics. The result delivers clarity—and confidence—for anglers before they even unhook a cast.
