We crafted a custom Shopify experience for LWL Jewelry, blending Scandinavian craftsmanship with modern customization and elegance.
Background
LWL Jewelry, based in Sweden and led by designer Amanda Weibull Laurell, combines 18k gold, platinum, natural diamonds, and vibrant gemstones into personal, joy-filled designs. From names engraved in diamonds to flexible "Elastic Gold" pieces, their collections—like "Forrest," "Rainbow," and "Name Your Diamonds"—are all about playful luxury, individuality, and refined craftsmanship. Appointment-only diamond ateliers add a bespoke touch to their experience.
LWL Jewelry, based in Sweden and led by designer Amanda Weibull Laurell, combines 18k gold, platinum, natural diamonds, and vibrant gemstones into personal, joy-filled designs. From names engraved in diamonds to flexible "Elastic Gold" pieces, their collections—like "Forrest," "Rainbow," and "Name Your Diamonds"—are all about playful luxury, individuality, and refined craftsmanship. Appointment-only diamond ateliers add a bespoke touch to their experience.
We delivered a meticulously custom Shopify store that aligns with LWL Jewelry's design-first identity. The platform includes refined category navigation—highlighting bridal, personalized designs, and core collections—alongside visually rich editorial modules that emphasize storytelling. The UX is polished, highly intuitive, and tailored to both high-performance browsing and elegant browsing journeys.
Results
We delivered a meticulously custom Shopify store that aligns with LWL Jewelry's design-first identity. The platform includes refined category navigation—highlighting bridal, personalized designs, and core collections—alongside visually rich editorial modules that emphasize storytelling. The UX is polished, highly intuitive, and tailored to both high-performance browsing and elegant browsing journeys.
