Maria Nila
We built and continue to grow Maria Nila’s Shopify Plus store — combining premium UX, international reach, and content flexibility that performs.

Beauty with purpose — and powerful tech behind it.



Maria Nila is a global leader in 100% vegan and cruelty-free haircare. With strong brand presence and sales across 40+ markets, they needed a Shopify Plus setup that could match their sustainability mission — and support a complex ecommerce ecosystem.

Beauty with purpose — and powerful tech behind it.



Maria Nila is a global leader in 100% vegan and cruelty-free haircare. With strong brand presence and sales across 40+ markets, they needed a Shopify Plus setup that could match their sustainability mission — and support a complex ecommerce ecosystem.

The goal

The brief was clear: scale globally without compromising brand expression or operational control.

We needed to redesign the Maria Nila ecommerce experience to better support education, product discovery, and DTC growth — while also enabling smoother market handling, bundling, and customer segmentation.

The goal

The brief was clear: scale globally without compromising brand expression or operational control.

We needed to redesign the Maria Nila ecommerce experience to better support education, product discovery, and DTC growth — while also enabling smoother market handling, bundling, and customer segmentation.

The Plan

We kicked off with a full Premium Shopify Plus build — fully custom-designed and developed to elevate both brand and function.

After launch, our partnership continued through a Subscription model, allowing us to continuously optimize, grow and support the site across campaigns, tracking, content evolution and strategic rollout.

Together, we’ve built a store that doesn’t just look good — it adapts, evolves, and performs.

The Plan

We kicked off with a full Premium Shopify Plus build — fully custom-designed and developed to elevate both brand and function.

After launch, our partnership continued through a Subscription model, allowing us to continuously optimize, grow and support the site across campaigns, tracking, content evolution and strategic rollout.

Together, we’ve built a store that doesn’t just look good — it adapts, evolves, and performs.

Results

The new Shopify Plus store is a high-performance, high-polish ecommerce experience — empowering Maria Nila to scale content, connect with consumers, and grow globally.

The site now supports both product education and conversion, handles international markets with ease, and stays true to the visual softness that defines the brand.

Clean code. Clean beauty. Full control.

Results

The new Shopify Plus store is a high-performance, high-polish ecommerce experience — empowering Maria Nila to scale content, connect with consumers, and grow globally.

The site now supports both product education and conversion, handles international markets with ease, and stays true to the visual softness that defines the brand.

Clean code. Clean beauty. Full control.
Maria Nila

A high-converting Shopify store for the highest of quality hair-care brand.
www.marianila.com

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