We partnered with NÜO Athletics to deliver a high-performance Shopify storefront tailored to showcase the NÜOBELL adjustable dumbbells — combining clean Nordic design with gym-grade user experience.
Background
NÜO Athletics designs patented, premium adjustable dumbbells (NÜOBELL) rooted in Swedish innovation and home workout efficiency. The brand champions compact, stylish fitness solutions trusted by athletes worldwide, and needed an ecommerce platform that reflected both performance and product precision.
NÜO Athletics designs patented, premium adjustable dumbbells (NÜOBELL) rooted in Swedish innovation and home workout efficiency. The brand champions compact, stylish fitness solutions trusted by athletes worldwide, and needed an ecommerce platform that reflected both performance and product precision.
We developed a fully custom Shopify experience optimized for storytelling, product detail, and international scaling. The storefront highlights engineering heritage, supports modular upsell logic, and performs fast under global demand.
After launch, NÜO continued working with us via a Subscription model to support ongoing optimizations, content expansions, and UX refinement.
Results
We developed a fully custom Shopify experience optimized for storytelling, product detail, and international scaling. The storefront highlights engineering heritage, supports modular upsell logic, and performs fast under global demand.
After launch, NÜO continued working with us via a Subscription model to support ongoing optimizations, content expansions, and UX refinement.
