REF Stockholm
Nature meets science—with salon-quality standards online.

We partnered with REF Stockholm to build a custom Shopify solution that elevates their professional-grade hair care through clarity, performance, and design.

Background


REF Stockholm is a globally acclaimed Swedish hair care brand focused on high-performance, professional-quality products. Built on the philosophy "Nature + Science," REF’s vegan and cruelty-free formulas feature natural UV filters and strengthening quinoa protein—often referred to as the plant-based keratin of nature.

Guided by sustainability, innovation, and stylist-ready functionality, REF needed an ecommerce experience that balances scientific clarity with brand elegance.

https://refstockholm.com/

Background


REF Stockholm is a globally acclaimed Swedish hair care brand focused on high-performance, professional-quality products. Built on the philosophy "Nature + Science," REF’s vegan and cruelty-free formulas feature natural UV filters and strengthening quinoa protein—often referred to as the plant-based keratin of nature.

Guided by sustainability, innovation, and stylist-ready functionality, REF needed an ecommerce experience that balances scientific clarity with brand elegance.

https://refstockholm.com/

Results


We delivered a fully custom Shopify storefront designed to simplify discovery and drive performance. Features include intuitive navigation by category—such as Wash & Care, Styling, and Hand Wash—segmented by hair concern and styling needs.

The site also introduces REF’s unique numeric product system, enabling fast, accurate product selection without guesswork.

All of it presented with minimalism, speed, and polish so that both professional and DTC audiences get the clarity—and performance—they expect.

Results


We delivered a fully custom Shopify storefront designed to simplify discovery and drive performance. Features include intuitive navigation by category—such as Wash & Care, Styling, and Hand Wash—segmented by hair concern and styling needs.

The site also introduces REF’s unique numeric product system, enabling fast, accurate product selection without guesswork.

All of it presented with minimalism, speed, and polish so that both professional and DTC audiences get the clarity—and performance—they expect.
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