We helped Häxan bring over a century of Swedish cleaning tradition into a modern Shopify experience — with custom design and scalable structure.
Background
Häxan is a Swedish brand redefining cleaning with eco-friendly, toxin-free products made from natural ingredients. Born in 1913, they’re driven by Swedish heritage and sustainability — and a mission to turn household cleaning into something both magical and effective. The goal: create a Shopify store as mindful and compelling as their brand story.
Häxan is a Swedish brand redefining cleaning with eco-friendly, toxin-free products made from natural ingredients. Born in 1913, they’re driven by Swedish heritage and sustainability — and a mission to turn household cleaning into something both magical and effective. The goal: create a Shopify store as mindful and compelling as their brand story.
We delivered a custom Shopify build tailored to Häxan’s unique brand identity — combining modular storytelling, strong imagery, and optimized performance.
The new store showcases their entire product universe with clarity and charm, while offering a seamless UX across campaigns, product kits, and refill logic. The result is a storefront that’s visually cohesive, high-performing, and aligned with Häxan’s purpose.
Since launch, Häxan has continued our collaboration through a Subscription plan to support ongoing growth and development.
Results
We delivered a custom Shopify build tailored to Häxan’s unique brand identity — combining modular storytelling, strong imagery, and optimized performance.
The new store showcases their entire product universe with clarity and charm, while offering a seamless UX across campaigns, product kits, and refill logic. The result is a storefront that’s visually cohesive, high-performing, and aligned with Häxan’s purpose.
Since launch, Häxan has continued our collaboration through a Subscription plan to support ongoing growth and development.
