Wall of Art

Built like a gallery. Optimized like a store.

We helped Wall of Art launch and grow a custom Shopify Plus store that blends high-volume art with high-converting UX.

Art made shoppable — and scalable.


Wall of Art is a curated platform for emerging artists and print-based interior art. With strong growth in both Sweden and Europe, they needed a Shopify Plus store that could handle a large catalog, inspire visually, and convert efficiently.

Art made shoppable — and scalable.


Wall of Art is a curated platform for emerging artists and print-based interior art. With strong growth in both Sweden and Europe, they needed a Shopify Plus store that could handle a large catalog, inspire visually, and convert efficiently.

The goal

The ambition was to reimagine the Wall of Art ecommerce experience — turning a high-volume, content-driven catalog into a seamless shopping experience.

Key goals included optimized filtering, smoother navigation, visual storytelling, and a custom-built framework that could support both artists and customers across markets.

The goal

The ambition was to reimagine the Wall of Art ecommerce experience — turning a high-volume, content-driven catalog into a seamless shopping experience.

Key goals included optimized filtering, smoother navigation, visual storytelling, and a custom-built framework that could support both artists and customers across markets.

The Plan

We started with a full Premium project — a custom theme designed from scratch and tailored to Wall of Art’s unique catalog structure.

Once live, we continued the collaboration via Subscription — enabling continuous development, performance improvements, and data-driven iterations.

Together, we built advanced filtering logic, artist pages, and a modular design system that supports both editorial and ecommerce goals.

The Plan

We started with a full Premium project — a custom theme designed from scratch and tailored to Wall of Art’s unique catalog structure.

Once live, we continued the collaboration via Subscription — enabling continuous development, performance improvements, and data-driven iterations.

Together, we built advanced filtering logic, artist pages, and a modular design system that supports both editorial and ecommerce goals.

Results

The result is a Shopify Plus store that feels like an art gallery but performs like a conversion machine.

Fast, scalable and rich in storytelling — the new site empowers Wall of Art to grow their artist community, expand across Europe, and launch campaigns without friction.

It’s not just a storefront. It’s a canvas for growth.

Results

The result is a Shopify Plus store that feels like an art gallery but performs like a conversion machine.

Fast, scalable and rich in storytelling — the new site empowers Wall of Art to grow their artist community, expand across Europe, and launch campaigns without friction.

It’s not just a storefront. It’s a canvas for growth.
Wall of Art
Built like a gallery. Optimized like a store.

https://wallofart.se/

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Let's talk about your project