How to Increase Sales with Email Marketing in Shopify>

How to Increase Sales with Email Marketing in Shopify

Email is still king. Learn how to increase Shopify sales with automated flows, smart segmentation and irresistible offers — all synced with your store.
Email is still king. Learn how to increase Shopify sales with automated flows, smart segmentation and irresistible offers — all synced with your store.

How to Increase Sales with Email Marketing in Shopify

Email remains one of the most powerful tools in your Shopify growth stack.
While paid traffic costs rise, email delivers high ROI, loyal customers, and predictable revenue — when done right.

Whether you’re just getting started or want to optimize your flows, here’s how to increase your sales with Shopify email marketing in 2025.

1. Choose the right email platform

If you’re serious about growth, you need more than Shopify Email.

Top tools:

  • Klaviyo – Best-in-class flows, segmentation, and Shopify integration

  • Omnisend – User-friendly with SMS built-in

  • Drip – Great for content-driven brands

All sync deeply with Shopify data (orders, browsing, segments).

2. Build high-converting automated flows

Flows are where most revenue comes from — not newsletters.

Set up:

  • Welcome flow (after signup)

  • Browse abandonment

  • Abandoned cart recovery

  • Post-purchase upsell

  • Winback (60–90 days no activity)

  • VIP / loyalty series

💡 Tip: Use dynamic product blocks, UGC, and incentives (but don’t over-discount).

3. Optimize your signup strategy

More subscribers = more revenue.

Tactics:

  • Exit-intent popup with offer (e.g., 10% off)

  • Floating bar or embedded form

  • Instant reward (download, guide, bonus)

  • Collect phone numbers if doing SMS

Bonus: A/B test copy, design and timing. The right popup can double your list growth.

4. Segment your audience

Blasting the same email to everyone = poor engagement.

Segment by:

  • First-time vs returning customers

  • Product interest (browsing or purchase behavior)

  • LTV tiers

  • Engagement (opened last 90 days?)

Use these to create personalized campaigns that convert better.

5. Focus on design that sells

Your emails should:

  • Load fast (even on mobile)

  • Have clear CTAs (not 5 buttons)

  • Be on-brand

  • Use high-quality product images

  • Avoid overly long paragraphs

Test plain text vs design-heavy depending on audience.

6. Track the right metrics

Don’t obsess over open rate. Focus on:

  • Click-through rate (CTR)

  • Placed order rate (Klaviyo)

  • Revenue per recipient (RPR)

  • Unsubscribe rate (keep it under 0.3%)

Use benchmarks — but optimize based on your store’s numbers.

7. Combine email with SMS & retargeting

Multichannel > single channel.

  • Send abandoned cart emails + SMS reminder

  • Sync email lists to Facebook/Instagram for retargeting

  • Trigger winback flows based on email non-opens

You’re more likely to reach customers when you're on more than one channel — but only if it’s coordinated.

Final thoughts

Email isn’t dead. It’s evolving.

With the right tools, flows, and segmentation, your Shopify email marketing can become a major revenue stream — not just an afterthought.

Need help setting up email flows in Shopify?
At coi, we design and implement high-converting email strategies using Klaviyo and Shopify data. From launch to lifecycle – we’ve got you.

 

 

→ Book a meeting with a Shopify expert 

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