Shopify SEO Tips: Ranking Higher on Google in 2025>

Shopify SEO Tips: Ranking Higher on Google in 2025

Want better rankings on Google? These 8 Shopify SEO tips for 2025 will help you boost visibility, speed and traffic – the smart, sustainable way.
Want better rankings on Google? These 8 Shopify SEO tips for 2025 will help you boost visibility, speed and traffic – the smart, sustainable way.

Shopify SEO Tips: Ranking Higher on Google in 2025

SEO in 2025 isn’t about stuffing keywords or chasing hacks. It’s about structure, speed, and user intent.

If you're running a Shopify store, your competitors are fighting for the same search terms. The difference? Some of them are playing the long game – and winning.

Here’s how you can stay ahead.

1. Start with a keyword-driven structure

Before optimizing individual pages, make sure your site architecture matches your keyword strategy.

  • Build collections based on real search terms

  • Use keyword-focused URLs (e.g., /linen-shirts, not /products/123)

  • Group products under themes that users actually search for

Google loves clarity. So do customers.

2. Optimize your product and collection pages

Most traffic doesn’t land on your homepage – it lands on your product and collection pages.

  • Write unique meta titles & descriptions

  • Use clean, scannable product copy (not just bullet points)

  • Include alt texts on all product images

  • Make sure H1, H2 and H3 tags follow a logical hierarchy

  • Add structured data (Shopify themes often include this natively)

3. Improve site speed

Page speed is now a confirmed ranking factor.

  • Use WebP images

  • Remove unused apps

  • Avoid heavy page builders

  • Implement lazy loading for images

  • Consider upgrading your theme or going headless if needed

Fast stores rank better and convert more.

4. Set up technical SEO correctly

  • Submit your sitemap to Google Search Console

  • Fix crawl errors, 404s and redirect chains

  • Use canonical tags (Shopify handles this well by default)

  • Block unnecessary pages with robots.txt

  • Clean up tag and filter URLs that Google shouldn’t index

You don’t need to code this yourself – but make sure it’s being handled.

5. Create SEO-optimized blog content

Shopify stores that win SEO in 2025 publish regularly.
Use your blog to:

  • Target informational keywords

  • Build internal links

  • Educate buyers at different stages

  • Build topical authority

Example: Instead of just selling “silk pillowcases”, write about “why silk is better for your hair” – and link to the product.

6. Build internal links like it matters

It does.

  • Link from blogs to product pages

  • From collection to related collections

  • From homepage to top categories

  • From footer or menu to key SEO pages

Internal links help Google crawl your site and distribute authority.

7. Don’t ignore multilingual SEO

If you sell in more than one country or language:

  • Use Shopify Markets or hreflang properly

  • Avoid duplicate content across markets

  • Translate meta data – not just product descriptions

  • Customize URLs by region if possible

Localized SEO = competitive advantage.

8. Track performance and iterate

SEO isn’t one-and-done.

Set up:

  • Google Search Console

  • Google Analytics 4

  • Keyword tracking tools (Ahrefs, Semrush, or free options)

  • Heatmaps to monitor engagement

Track, adjust, repeat.

Final tip: Don’t rely on apps alone

There are great Shopify SEO apps out there – but tools don’t build strategy.
They support it.

Focus on the fundamentals first. Then automate or scale with apps.

Want help with your Shopify SEO?
At coi, we offer full SEO projects tailored to Shopify. From technical setup to content strategy, we make sure your store is built to rank.

 

 

→ Book an SEO consultation

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