Day in the Life of a Shopify Expert>

Day in the Life of a Shopify Expert

From coding to CRO and client calls — here’s what a real Shopify expert does in a day. Get an inside look behind the stores that sell.
From coding to CRO and client calls — here’s what a real Shopify expert does in a day. Get an inside look behind the stores that sell.

Day in the Life of a Shopify Expert

Shopify Experts are often seen as the superheroes behind high-converting ecommerce stores. But what does a typical day actually look like?

Whether working inside a Shopify agency or freelancing with DTC brands, a Shopify expert’s day blends strategy, design, development and optimization — all with one goal: helping merchants grow.

Here’s a behind-the-scenes look at what a Shopify expert really does.

08:00 – Morning Setup & Priorities

The day begins with a quick look at:

  • Slack messages and Asana boards

  • Client support tickets

  • Shopify admin alerts

  • Analytics dashboards (sales, traffic, site errors)

This sets the priorities for the day, which could range from deploying a theme update to investigating a drop in conversion rate.

09:00 – Development & Technical Work

The early hours are usually reserved for focused work.
This may include:

  • Custom Liquid theme edits

  • Shopify 2.0 section builds

  • Speed optimization (JS, CSS, image compression)

  • Building metafields or dynamic content blocks

  • Testing integrations (apps, APIs, payment gateways)

Code is written in VS Code or GitHub Copilot, with frequent testing in development stores or Shopify Plus sandboxes.

11:00 – Client Calls & Project Syncs

A Shopify expert isn’t just a builder — they’re also a strategic advisor.

Late morning often includes:

  • Design reviews or Figma walkthroughs

  • Launch planning or milestone check-ins

  • Shopify Plus onboarding with larger clients

  • Clarifying feature requests or integrations

💡 Clients lean on experts for platform decisions — not just pixel-perfect buttons.

13:00 – Lunch Break (…or Theme Debug)

Some days you get to eat.
Other days, there’s a broken cart drawer on mobile Safari.

14:00 – CRO & UX Improvements

Afternoons are often spent on conversion rate optimization and customer experience:

  • A/B testing homepage modules

  • Reviewing heatmaps and Hotjar recordings

  • Updating PDPs to reduce returns

  • Collaborating with marketers on campaign landers

  • Writing better microcopy or button CTAs

Every tweak is data-driven and aimed at boosting revenue per session.

15:30 – App Research & Store Cleanup

With thousands of Shopify apps available, staying updated matters.

Tasks include:

  • Testing new tools (e.g., upsell, subscriptions, AI search)

  • Cleaning up legacy apps or unused code

  • Reviewing billing and app usage

  • Checking for app conflicts or performance drags

This keeps the store fast, lean, and easy to manage.

17:00 – Reports, Docs & Handoffs

Before wrapping up, the expert will:

  • Document any major changes

  • Deploy code or submit staging previews

  • Write a quick update to clients or internal teams

  • Flag anything for QA or next-day review

A final scan of analytics and sales dashboards closes out the day — and maybe, a new win to celebrate.

Final thoughts

Being a Shopify expert isn’t about coding all day — it’s about building ecommerce businesses that grow.

It’s a mix of tech, design, marketing, and client collaboration. And whether it’s a small DTC brand or a Shopify Plus powerhouse, the expert is always one step ahead — improving, optimizing, solving.

Want a Shopify expert in your corner?
At coi, our team blends deep platform knowledge with real brand-building experience. We don’t just build — we grow.

 

 

→ Book a strategy call with a Shopify expert

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