
Mailchimp – Email & SMS Marketing That Syncs Seamlessly with Shopify
Email and SMS remain two of the most powerful channels for Shopify brands looking to build repeat sales, recover carts, and nurture loyal customers. Mailchimp’s Email & SMS app for Shopify makes it simple to fully sync customer and order data — and automate marketing that’s data-driven, scalable, and on-brand.
Why Mailchimp Works for Shopify Merchants
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Native Shopify integration
The official Mailchimp app connects directly to your Shopify store, syncing customers, orders, and even abandoned carts in near real time — making automation smooth and on-point. -
Unified Email & SMS Automation
Build multi-channel campaigns from one dashboard. From welcome flows and cross-sells to abandoned cart SMS reminders — all powered by behavioral triggers. -
AI-generated campaigns and predictive segmentation
Use Mailchimp’s AI tools to auto-generate email copy, product recommendations, push notifications, and targeted segments — helping you campaign smarter and faster.
What We Like at coi
At coi, we recommend Mailchimp when brands need a reliable, scalable automation platform — especially when cost, ease of setup, and flexibility matter. Mailchimp offers:
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Fast onboarding and intuitive campaign setup
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Deep syncing with Shopify data, including cart behavior and purchase history
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Ability to manage email, SMS and pop-ups without heavy dev reliance
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ROI-focused automation — all while remaining flexible as brands evolve
How It Fits in Your Shopify Stack
From small DTC brands to fast-scaling e-commerce setups, Mailchimp plays well with your existing tools. It fits into retention-focused marketing stacks and supports everything from product launches to loyalty campaigns.