6 Essential Shopify Apps for 2025

These 6 Shopify apps will help you grow in 2025 — from smarter search to multilingual support, subscriptions, and live visitor analytics.

01. 08. 2025

These 6 Shopify apps will help you grow in 2025 — from smarter search to multilingual support, subscriptions, and live visitor analytics.

6 Essential Shopify Apps for 2025

Shopify’s app ecosystem continues to evolve — and with thousands of options, it’s easy to get overwhelmed.

But not all apps are created equal.

In 2025, successful stores are leaning into speed, localization, personalization and conversion tracking — and these 6 apps help you do exactly that.

Here are the essential tools we recommend for almost every Shopify store today.

1. Shopify Translate & Adapt

Best for: Multilingual stores and global expansion

If you’re selling in more than one language or region, this app is a must.

Why it’s great:

Automatically translates store content (products, collections, pages)
Lets you manually edit key sections for better copy control
Supports Markets and regional targeting
Fully native and lightweight (no theme bloat)

Perfect for scaling across Europe, MENA, LATAM — or even just English and local language.

2. Shopify Search & Discovery

Best for: Improving product findability and filtering

This app upgrades your store’s default search and filter functionality.

Key benefits:

Smart product recommendations
Customizable product filters by collection
Search relevance tuning
Cross-sell & upsell opportunities baked into the experience

A must if you have a large catalog or want more control over product discoverability.

3. Shopify Bundles (Optional but powerful)

Best for: Increasing AOV with multi-product offers

Looking to offer gift sets, “complete the look” bundles, or build-your-own boxes?

This native app lets you:

Create bundles of existing products
Sync inventory across all SKUs
Offer volume pricing or kit discounts

Bonus: Bundles improve UX and can reduce returns by encouraging smart product combinations.

4. Shopify Subscriptions (If you sell recurring products)

Best for: Replenishment, memberships, or recurring billing

If you’re selling:

Supplements
Coffee or food
Razors, personal care
Content memberships

Then this app is essential. It’s a simple, Shopify-native alternative to Recharge or Bold Subscriptions — and fully integrated with Shopify Checkout and Shop Pay.

Includes flexible billing intervals, cancellation controls, and email notifications.

5. Lucky Orange

Best for: UX insights, session recordings and behavior analytics

Lucky Orange gives you a full view of how visitors interact with your store.

Top features:

Session recordings and heatmaps
Funnel tracking and form analytics
Live chat and conversion optimization tools
Surveys and feedback widgets

Use it to uncover where users drop off, what they don’t click, and how to improve the buying journey.

6. Shopify Email

Best for: Basic email marketing that’s cost-effective

If you’re new to email or don’t need full automation flows (like Klaviyo), Shopify Email is a great starting point.

Benefits:

Send newsletters, product launches and sale campaigns
Use pre-built templates with Shopify branding
Simple analytics + integration with customer data
Affordable pricing (free up to 10,000 emails/month)

💡 Want more flows and segmentation? Shopify Email integrates with apps like Klaviyo if you upgrade later.

Final thoughts

In 2025, Shopify is investing heavily in its own app ecosystem — and these tools offer powerful functionality without bloating your theme or breaking your store.

Whether you're focused on international growth, smarter merchandising, deeper analytics or retention, these apps are a solid foundation.

Need help choosing or implementing apps?
At coi, we help brands select and configure apps that scale — without sacrificing speed or performance.

→ Book a meeting

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