Shopify for Brick-and-Mortar Retailers: Going Omnichannel>

Shopify for Brick-and-Mortar Retailers: Going Omnichannel

Running a retail store? Learn how to go omnichannel with Shopify POS, local pickup, inventory sync and more — and connect all your sales in one place.
Running a retail store? Learn how to go omnichannel with Shopify POS, local pickup, inventory sync and more — and connect all your sales in one place.

Shopify for Brick-and-Mortar Retailers: Going Omnichannel

More retailers are moving online — but that doesn’t mean abandoning the store.
In fact, combining physical and digital through Shopify’s omnichannel tools is one of the most powerful ways to grow in 2025.

Whether you’re running one location or ten, Shopify gives you everything you need to sync your sales, inventory, and customer experience across all touchpoints.

Here’s how to do it.

1. Use Shopify POS to connect online and offline

Shopify POS (Point of Sale) lets you sell in-store with the same backend as your online store.

With Shopify POS, you get:

  • Unified product catalog & inventory

  • Shared customer profiles

  • Order history from both channels

  • Accept all major payment types

  • Integration with receipt printers, barcode scanners, and cash drawers

Shopify POS Lite is included in all plans. Shopify POS Pro adds advanced staff permissions, smart inventory features, and analytics.

2. Offer in-store pickup and local delivery

Modern customers expect convenience.

With Shopify, you can easily enable:

  • Buy online, pick up in store (BOPIS)

  • Local delivery within a set radius

  • Ship-to-store for out-of-stock items

You manage these options directly from Shopify’s shipping and fulfillment settings — and it’s all reflected in checkout.

💡 Pro tip: Use local delivery to compete with Amazon’s speed in your city.

3. Sync inventory in real time

Avoid overselling or stockouts by connecting your locations with Shopify’s inventory management system.

  • Set location-specific stock levels

  • Auto-route orders to the right fulfillment point

  • Track transfers between store and warehouse

  • Use barcode scanning and stocktaking apps

This works natively with Shopify or through integrations like Stocky or SKU IQ.

4. Build a unified customer experience

No matter where a customer buys — you want to treat them as one profile.

Shopify makes this easy by syncing:

  • Email and SMS signups from both channels

  • Purchase history and loyalty across POS and online

  • Personalized marketing based on total activity

This is especially powerful when using Klaviyo, Yotpo, or LoyaltyLion.

5. Centralize reporting and analytics

With omnichannel selling, you need insights from both physical and online stores.

Shopify reports let you:

  • Compare sales by channel and location

  • Track in-store vs online AOV

  • See top products by region

  • Monitor staff performance

  • Analyze returns and restocks

Upgrade to Shopify Advanced or Plus for deeper reporting.

6. Enable mobile selling & pop-ups

Selling at markets, trade shows, or pop-ups? Shopify POS makes it easy.

  • Accept payments on iPhone or tablet

  • Use mobile card readers and barcode scanning

  • Access customer data on the go

  • Sync sales back to your main Shopify backend

This keeps your inventory and revenue tracking clean — even when you're on the move.

Final thoughts

Going omnichannel isn’t just a buzzword.
It’s about creating a seamless experience across in-store, online, and mobile touchpoints — all while keeping your backend simple and synced.

Shopify gives brick-and-mortar retailers the tools to scale smarter.

Want to go omnichannel with Shopify?
At coi, we help physical retailers build high-performing online stores — and connect them seamlessly with POS, local delivery, CRM and more.

 

 

→ Book an Strategy Session

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