Emfas – AI for product data in Shopify>

Emfas – AI for product data in Shopify

We use Emfas to clean and automate product data in Shopify — generating smarter titles, attributes, and metadata with AI.
We use Emfas to clean and automate product data in Shopify — generating smarter titles, attributes, and metadata with AI.

Emfas – AI for Product Data in Shopify

Great ecommerce starts with great product data.
But if you’ve ever launched a Shopify store with hundreds (or thousands) of SKUs, you know how painful it is to keep your product titles, descriptions, categories and metadata consistent and optimized.

That’s why we work with Emfas — an AI-powered platform that helps automate, structure and improve product data directly in Shopify.

With Emfas, our clients can save hours of manual work while ensuring a clean, conversion-ready product catalog from day one.

What is Emfas?

Emfas is an AI engine trained specifically on ecommerce product data. It connects with your Shopify store and helps you:

  • Generate SEO-optimized titles and descriptions

  • Autocomplete missing product attributes

  • Normalize messy product data across suppliers or PIMs

  • Auto-tag products with categories, colors, and materials

  • Improve searchability and filter accuracy

Whether you’re migrating to Shopify or managing a live store, Emfas makes product data faster, smarter and more scalable.

Why we use Emfas at coi

At coi, we believe a successful Shopify store starts with clarity and consistency — and that begins with product data.

We use Emfas when:

  • A client is migrating from a marketplace or legacy platform

  • Product feeds come from multiple sources or suppliers

  • The catalog is large, unstructured or multilingual

  • SEO and merchandising matter from day one

With Emfas, we reduce time-to-launch, avoid human errors, and make sure every product is ready to convert.

Key Benefits

  • Bulk editing, AI-powered: Update or generate data for hundreds of products at once

  • Structured product tagging: Power your filters, search and merchandising

  • Multilingual support: Generate translations with tone and context intact

  • Metadata enrichment: Improve accessibility, SEO, and cross-selling logic

  • Shopify native: Sync directly with your product catalog

It’s like having an AI merchandiser working behind the scenes — 24/7.

Shopify integration

Emfas connects easily to your Shopify store via:

  • App integration or API

  • Real-time sync with product updates

  • Compatibility with Shopify 2.0, metafields and Markets

  • Export-ready structure for PIM, feeds, or third-party tools

We often use Emfas alongside tools like Translate & Adapt, Klaviyo and product review apps to create a fully optimized catalog experience.

Final thoughts

Whether you’re prepping for launch, cleaning up a messy catalog, or looking to scale internationally — Emfas gives your product data a serious upgrade.

It’s fast. Smart. And fully integrated with Shopify.

 

Emfas

 

 

→ Let’s Talk About How We Use Emfas in Real Client Projects

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