Gung – B2B e-commerce connected to Shopify>

Gung – B2B e-commerce connected to Shopify

We use Gung to power B2B sales in Shopify — with login portals, custom pricing, quote requests, and smooth wholesale ordering.
We use Gung to power B2B sales in Shopify — with login portals, custom pricing, quote requests, and smooth wholesale ordering.

Gung – B2B E-commerce Connected to Shopify

B2B commerce has come a long way from phone orders and outdated portals. But for many modern brands running Shopify, selling to both consumers and retailers still means juggling two disconnected systems — or relying on workarounds.

Gung changes that.

It’s a full-featured B2B layer that connects directly to Shopify, giving your wholesale customers the experience they expect — without compromising your storefront or operations.

As a partner agency, we use Gung to help our clients scale B2B with speed, structure, and seamless integration.

Why Bring B2B into Shopify?

Many of our clients are:

  • Running successful DTC stores

  • Selling to retailers and distributors

  • Managing B2B orders manually via email or PDFs

  • Juggling inconsistent pricing and product access

They want to unify everything in one platform — with flexibility and control.

Gung lets us build out robust wholesale capabilities, without switching systems or duplicating work.

What Gung Does

Gung adds a customizable B2B experience to your Shopify setup:

  • Secure login portals with customer-specific pricing

  • Custom catalogs per buyer or account group

  • Order lists, reordering, quote requests

  • Payment options like credit, invoice or prepay

  • Tailored UX — separate look and content from DTC

  • Unified backend with Shopify’s inventory, analytics, and workflows

It turns Shopify into a complete B2B platform — natively.

How We Use Gung

We implement Gung for brands that need:

  • A professional, scalable wholesale channel

  • Cleaner internal workflows for managing B2B

  • Branded portals for distributors, agents, or buyers

  • Better visibility across all sales — B2C and B2B

  • Less time spent on manual entry and follow-up

For Shopify Plus stores, it’s a perfect fit. But we’ve also seen strong success with fast-growing SMB brands expanding into wholesale.

The B2B Shopify Stack – Done Right

With Gung in place, our clients can:

  • Create different buying journeys per customer type

  • Track wholesale performance in Shopify analytics

  • Launch new B2B campaigns or portals fast

  • Avoid the hassle of maintaining a second tech stack

From fashion to wellness, furniture to tech — if you're selling B2B, Gung gives you the control and flexibility to do it right inside Shopify.

 

 

Gung

 

 

→ Book a meeting with our team to see how we use Gung in real Shopify B2B projects

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